In Mumbai, the wealthy Gujarati Virani family lives under the wise eye of its matriarch, Amba, known as Baa. Into this household comes Tulsi, a priest's daughter who marries Mihir, grandson of the business tycoon Govardhan Virani. The serial follows Tulsi as the model daughter-in-law holding a sprawling, quarrelsome family together across several generations.
It ran from 3 July 2000 to 6 November 2008, 1,833 episodes in all.